The cafe concept is inspired by film and food culture. The name of the cafe “Cinemat” is the combination of two words cinema and food (cinema+mat=cinemat. Mat means food in Norwegian). Logo refers to the name of the cafe by combining two main elemets (cinema and food). Colors are glamorous and luxurios in accordance with the concept. I created digital illustration of the iconic scene from the movie Pulp Fiction  to be used on different surfaces as a rapid tool to communicate to the target audience.